Local SEO (Search Engine Optimisation) may be an incredibly effective method to improve sales for smaller, more localised enterprises. Think of it like a pin-board in a small community or a town magazine. These mediums are pretty outdated but they would have been your way to promote and market your business in your local area ten / twenty years ago. Local SEO in Westford has some nice tips on this.
The Internet is your village pin-board in the 21st century, and Local SEO is the platform to show your name loud and simple on it. Local SEO varies from ‘standard,’ broader SEO because it aims to have the website rank highly on the specific area, rather than on the broad wide web out there. This gives the company a much more of a fighting chance to get up there on the search engines and receive the publicity you need.
If you’re going to forgive the marine metaphor; there are much less fish to deal with in your small Internet pool, whilst there are large , multinational sharks with vast online media budgets to invest out in the great big ocean of the World Wide Web. By using Local SEO techniques, you’ll make sure you’re noticed by the people that matter to your business: locals. Not only does this mean that those who are most likely to require your services see you, it also gives you a much better chance of highly ranking.
Local SEO can also be a perfect first move in internet marketing if you’re a local company with major online ambitions. You are most likely to achieve performance quicker using Local SEO, and will get you the customers, publicity and revenue to support you grow more later.
Here are 3 Local SEO strategies to get you going and can be used in your field to promote your company online:
Google Places can be used as a great Local SEO tool that will really easily rate the website right at the top of Google. Essentially, when a searcher enters a search term that includes a place name, Google may display a pinpoint map at the top of the SERP ( Search Engine Results Page) to highlight local websites that match the term.
This sounds simple but making sure the company is included in these local listings will take some time. When you aren’t already listed, the SEO firm would need to make sure that all pages detailing the specifics of the business include the same content. Another good step is to help make your site look locally relevant by boosting content, reviews and local links (see below).
Keywords do matter. Investing in some good keyword analysis would help you figure out what people are looking for in your area and will encourage you to customize your website for certain terms and phrases you are looking for. For examples, if you were the owner of a small photography company that represents a single area, you are unlikely to rank in the grand scheme of things as “photographer” (i.e., the term alone). Yet, do your research and you may find that “[location] photographer” or “[location] portrait photography” is popular and much less competitive.
When searchers anecdotally hunt for services, they often search for keywords consisting of: “service” + “location”-optimize your site with the right terms and you are likely to benefit from higher local traffic levels. One drawback though is that these keywords are very awkward and hard to incorporate through the website text. Just inserting your location throughout the copy of your website may have some impact, but a skilled SEO copywriter ‘s talents can help you get those keywords in without sacrificing your content ‘s quality.
Localized creation of links
You can also start using the Local SEO to start localized link building using your lovely local keywords. You should start appearing higher for local searches by getting links from local blogs, directories, and web sites. You may find that opportunities for localized link building are finite or somewhat limited, which is why a strong Google Places listing is essential to team this type of strategy.